Industry News

BASF Leads Return to Growth for Global Chemical Brands

BASF retains top position as the world’s most valuable chemicals brand, valued at US$8.3 billion,

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By: DAVID SAVASTANO

Editor, Ink World Magazine

BASF (brand value up 15% to US$8.3 billion) is leading the chemicals industry as chemicals brands across the world return to growth after the widespread disruption of the COVID-19 pandemic, according to a new report from brand valuation consultancy, Brand Finance. The chemicals industry suffered big losses in brand value during the pandemic, but with big restrictions on economic activity unlikely to be reintroduced in the Western world, most top brands are now above pre-pandemic valuations. ...

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